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Beauty and the Tech Geek: L’Oréal Paris introduces The MatchMaker™ by True Match


I love innovative and techy awesomeness. Such is the case with
L’Oréal Paris and the iPhone/ iPad! The team over at L’Oreal have developed a fabulous app to help you chose your True Match- in finding the perfect foundation shade!

The MatchMaker™ by True Match


Kind of cool right?

On a serious mission to take all guesswork out of matching the perfect shade:

The MatchMaker™ by True Match“L’Oréal Paris embarked on its most ambitious shade study to date – collecting skin tone and texture data from thousands of women representing 57 different countries. L’Oréal Paris True Match Super-Blendable makeup now offers a range of 33 lab-developed foundations that represent the universe of skin color and are guaranteed to match 100% of all skin tones.”

A Tall Order right? Well, one of those steps to backup their claim is this quite fun app (I am a little bit jealous as I am #TeamAndroid) by taking all of the frustrations from women of all ethnicities and backgrounds and creating a solution. L’Oreal has upped the tech ante by bringing you an app to help you find your perfect shade! All you have to do is answer a few questions, with visual cues and aids and voila!

The MatchMaker™ by True Match

The MatchMaker™ by True Match mobile app consists of:

  • The MatchMaker™ by True Match·Find Your Shade – a quick and comprehensive quiz that helps to determine the unique undertones and color depth of your skin.
  • ·My True Match- the diagnostic color matching tool that identifies your L’Oréal Paris True Match shade. This also provides insight into what tones look best on your skin and what celebrities share your tone.
  • ·Store Locator – provides a local map on where to easily find L’Oréal Paris True Match in the local area.

 

To learn more and buy, visit the L’Oreal True Match app at the iTunes Store!

Q.How Cool is this?Do you use L’Oreal for your foundation? Will you use this app to help you find your match?



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About Marie Denee

I am the owner of the Curvy Fashionista, sharing the latest trends and designers in plus size fashion, beauty, and accessories to keep you Curvy.Confident.Chic.! I am goofy, silly, playful, and a handful... but it is all in the name of fashion!

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  • Anonymous

    So I don’t wear foundation at all, but if I did I’d be inclined to give True Match a try….good stuff!

The Curvy Fashionista and Nordstrom
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