I arrive at LAX Airport to head to New York for Fashion Week on my 30th Birthday.
Most specifically, the Just As u Are Launch event hosted by Plus Model Magazine. Myself and a few other bloggers were flown to New York to attend this event, for which I was sooooooo grateful for and so perfect in timing- My B-day!
Just As U Are is a Canadian brand that is launching plus size coats for fall and to help celebrate the launch of their site and entry into the US, bloggers were invited to take a first look at the brand’s collection and philosophy of the company!
Arriving at the Hudson Terrace with Chenese Lewis, Monique (from Curves and Chaos), and Ivory- our lil LA crew landed at what we thought was late, but we were right on time! In pops Ty from Gorgeous in Grey along with quite a few other familiar faces as we chilled on the rooftop bar awaiting the start of the event!
Once inside, the scene was quite intimate and welcoming! Open bar (Happy Birthday to me!) and great food options… Yes please! I saw bloggers and plus community peeps- Nadia, Steffy, Chasity, Curvy Stylist, Netta P, The Heitt Sisters, Reah Norman, Tulin, Maddy, The Fat Apple, Little Lime Dress, and sooo many others! I was so happy! It is quite refreshing to meet peeps off of twitter and for them to be as cool and fly in person!
Then the fashion show begins!
I had the privilege of seeing the coats before the fashion show and let me tell you, seeing them in person: eyebrows raised! Don’t believe me? Take a peek!
What intrigued me more was the concept and experience proposed by Just As U Are. What makes this coat brand different from any other company?
A few things…
Standing behind the concept: Clothes that actually fit, Just As U Are wants you to enter in your measurements! No sizes. Measurements!
The problem is that a set of accurate, multiple, size standards doesn’t really exist. So, when you’re told by Brand A that you are a size x, while Brand B labels you a size y and Brand C… (Well, you get the message). These numbers may work as labels – but they can’t work to correctly define and fit your own, unique body.
I find this approach to be quite ambitious and intriguing. I cannot even tell you the last time I measured myself. But the thought of having a coat fit me and my curves to a T? I just might succumb to this new frame of sizing! I might, but I am somewhat lazy… lol
And you know what? This is only the start of a new trend across retailers! I cannot share just yet, but a few other retailers are going to be getting rid of traditional sizing for measurements- answering to the frustrations of plus size sizing being all over the place!
I digress…Back to the Conference
So, during the presentation, we pushed back for even more fashion options, colors, and shapes! Understanding that they are just launching and want to establish a fabulous core selection- I asked them for the edgy, innovative, and salacious coats. Their answer: Baby Steps. And I can respect that! LOL As long as they know that while we love our great classics, a girl needs a hot pink, neon yellow, or crazy amazing pattern on a great coat!
What do you think? The site is up and is in soft launch so you can peruse the site and take a peek at the collection! You can also catch more images from the event on my Facebook Just As U Are and Plus Model Magazine Blogger Conference!
All images shot by Lucas Pictures
But I have a question for you….