Toula and Saks Team Up to Debut High End Plus-Size Fashion

“Saks’ line will be available in plus sizes (14-24), a niche Toula has perfected through years of experience in outfitting plus size women.”

Good morning folks for the next few days I, Glen Johnson, of Full Figure Plus will be filling in for the Curvy Fashionista. Today we are going to start with something I think will be a breath of fresh air in the plus-size fashion world! Designer Toula and retailer Saks have teamed up to debut a high end collection of clothes with sizes 14-24 in mind.

Women’s apparel manufacturer Toula will debut Fall 2010 at retailer Saks Fifth Avenue with an exclusive collection sold through their New York flagship store on Fifth Avenue.

“We’re excited to expand our reach through this partnership and reach a much larger, cosmopolitan audience,” explained Steven Wang, co-owner of the label. “Toula has been available for decades at smaller boutiques, but this distinctive line sold at Saks will reach an entirely new market.”

Saks’ line will be available in plus sizes (14-24), a niche Toula has perfected through years of experience in outfitting plus size women. Forgiving wool and rayon fiber blends lend themselves to curvier women’s shapes and can even be blocked up or down a size to accommodate body fluctuations. The pieces enhance a woman’s natural silhouette with flattering cuts and elegant, understated detailing. The wrinkle-resistant fabrics are ideal for the traveling professional woman with refined taste. The collection is comprised of separates that can be combined to create complete looks and priced at $1200 to $1600 for an ensemble.

Toula has designed and produced versatile and timeless women’s knitwear since 1986.  Each collection provides ideal ingredients for a distinct and unforgettable look. With the wardrobe building concept in mind Toula offers women value that allows the silhouettes to be worn season after season. Toula knits are sewn with the richest fabrics that are tasteful and accentuate the positive features of any figure.

What began as a one-room factory in the home of owners Eddie and Ming Wang has grown into a successful family business, now run by their son Steven Wang. Toula has stayed true to its original mission of creating practical and sophisticated clothing. With the majority of fashion designers not making clothes for everyday people, Toula focuses on mature, professional women and has prospered as a result.

I will reserve my final comments on the Toula Fall collection until I see more pieces.  At this point it would be unfair to give an assessment of the collection though part of me wants to say the price point is too high, but  Toula has been at it for a long time so they know their audience.  What do you think about the preview of the collection?

About Toula

Founded in 1986, Toula knitwear is synonymous with classic elegance and effortless style. Whether worn to a business meeting, charity function or formal event, Toula knits provide the ideal ingredients for a distinct
and unforgettable look.

Multiple pant styles, skirt lengths and jacket silhouettes, offered in petite, missy and women’s sizes, are cut to flatter any figure and can be blocked up or down one size. Made from Velrex and Velveen
yarns, Toula knits are meant to be worn season after season, continuously establishing a statement of style.

Glen Johnson is the author of Full Figure Plus